logo

Technology to facilitate business

Inspiring Productivity with an Innovation Focused Culture

By Virgil Miller, Executive Vice President and...

Inspiring Productivity with an...

The Numbers Game: Making Hospital Data User-Friendly

By William Feaster, M.D., Chief Health Information...

The Numbers Game: Making Hospital...

Applying Deep Learning to Streamline Healthcare Administration

By Sanji Fernando , SVP Artficial Intelligence &...

Applying Deep Learning to Streamline...

Data Visualization Trends: Media and the Spread of Data Visualization

By Micah Melling, Chief Data Scientist, Americo...

Data Visualization Trends: Media and...

Sports Franchises Will Embrace esports to Find New Fans

By Ryan Montoya, CTO & Head of esports, Sacramento Kings

Sports Franchises Will Embrace esports to Find New FansRyan Montoya, CTO & Head of esports, Sacramento Kings

As the world becomes more connected through technology, the way we watch and enjoy sports has evolved. Global broadcasting has shifted how fans engage with their beloved teams, but now, the coliseums that capture our fandom have become virtual. The rise of esports is disrupting traditional sports leagues with many looking to expand their audiences with esports teams.

In 2017, esports had a global audience of 385 million people. The number more than doubled in five years, rising from 134 million in 2012 and is projected to grow exponentially to 1.8 billion by 2020.

As a business, it isn’t just fun and games. By 2020, revenue from the esports industry is expected to reach$1.5 billion.

Esports allows players and fans from across the world to participate in professional competitions and become the next big sporting superstar.

We are finding innovative ways of engaging fans before, during, and after the games both online and in person through the use of new technologies

Champions are claiming massive prize pools, earning global branding deals, and surpassing the followings of some of the world’s most recognizable athletes.

The NBA is the first traditional sports league in the US to embrace esports by creating a league based around the NBA 2K league. The NBA 2K series by Take Two interactive is wildly successful with over 68 million copies sold worldwide. The most recent installment, NBA 2K18 was the highest-selling sports game of 2017 in the US, and the second highest selling game overall behind Call of Duty. During this year’s inaugural season, 17 NBA franchises have developed gaming teams, drafting 102 players from a pool of over 70,000 gamers who attempted to qualify through the combine.

This new league offers an opportunity for the NBA and its teams to connect with entirely new fanbases. With hundreds of millions of people watching esports across the world, the NBA teams will be able to tap into those fans and bring them into their communities. And by embracing the streaming platform Twitch, viewers from around the world can watch and engage with the next generation on sports superstars.

NBA teams have an opportunity to learn from this experience and further embrace technology, using it to engage with fans and reach new audiences.

As a team, we are embracing esports—and all its opportunities and challenges—as it opens up new ways for fans to participate in and enjoy the game of basketball. We are finding innovative ways of engaging fans before, during, and after the games both online and in person through the use of new technologies such as augmented reality. In a partnership with CEEK Virtual Reality, for example, fans and players will be able to experience features inside the world of the NBA 2K League and Kings Guard.

As the rapidly growing numbers of fans and players demonstrate, esports cannot be ignored and will continue to become a growing part of global culture. By introducing traditional fans to esports, NBA teams can give their base another way to enjoy the game and cheer on their team.

Esports are the next frontier of global competition. It's an excellent opportunity for franchises to welcome even more fans and players into the game. The NBA and other sports leagues will continue to innovate and embrace new technology to improve the fan experience and bring more people into the game.

Read Also

Making Sense of Environmentally-Aware Robots

Making Sense of Environmentally-Aware Robots

John Dulchinos, Vice President, 3d Printing & Digital Manufacturing Jabil
With an Aim to Optimize Telematics Security

With an Aim to Optimize Telematics Security

Kevin Baltes, Director - Product Cybersecurity General Motors
The Role of Work Management in a Maintenance Organization

The Role of Work Management in a Maintenance Organization

Brian Marczak, Former Maintenance Director, Stillwater Mining Company
A Systematic Approach to Forecasting in Energy Trading: Getting the Most Out of Your Predictions

A Systematic Approach to Forecasting in Energy Trading: Getting the...

Nazim Osmancik, Chief Risk Officer, Energy Marketing & Trading, Centrica Plc
How To Implement An Effective AI Strategy In Your Business

How To Implement An Effective AI Strategy In Your Business

Jair Ribeiro, Senior Business Analyst – Artificial Intelligence Volvo Group IT [STO: VOLV-B]
Getting To Zero - Future Fuels and Wild Goose Chases

Getting To Zero - Future Fuels and Wild Goose Chases

Roger Strevens, VP, Global Sustainability, Wallenius Wilhelmsen [FRA: WNL]
Top